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Nice. The Anatomy of a Great Idea.

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We all know what kills an idea. We keep on blaming colleagues, clients and the universe itself who prevent us from getting to a great concept. But I agree with Leon and Daniel from Jung von Matt Stockholm – a truly great idea still consists of this very unique blend of new thinking, problem solving capabilities and quite often simple fun. It’s only a matter of definition what we consider as entertainment, new thinking and problem solving capabilities… (via the Planning Lab)

The anatomy of a great Idea yellow1 Nice. The Anatomy of a Great Idea.


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