According to Wikipedia a logo is ‘a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark).’
Logos are a symbol of modern day marketing and branding as such. And as they are everywhere they do also represent how far we got in stuffing marketing down the throats of billions of people. So how about replacing the enjoyable simplicity of a logo with something else. For example the face of the people who are actually the ones who stand behind the simple comfort that a logo provides us with?
That’s the idea behind this little project by New York based tech artist Jeff Crouse – to unlogo us. I think it’s a good idea to be honest. (via Cyrill)
Unlogo Intro from Jeff Crouse on Vimeo.
© Gerald for davaidavai.com, 2010. |
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Post tags: Art, Brands, commercial, Cool, Creativity, Experimental, Funny, Ideas, Jeff Crouse, Logo, New York, simple, Truth, visual, World
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